Google Pay-Per-Click

What Is Google PPC and

How Does It Work?

Google PPC stands for "Pay-Per-Click" advertising on the Google platform. It is a form of online advertising. PPC allows marketers to place ads strategically on a variety of online marketing platforms to make their products and services highly visible to their target market.

Google PPC is used by millions of websites and businesses all over the world. It’s a powerful, cost-effective way to raise brand awareness and drive qualified traffic to your site, boosting sales and other conversions.

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Know Different Types of

Google PPC Ads

Now you know what is PPC and how it works, you need to know that there are several types of Google PPC Advertisement. To perform Google PPC better for your business and build your presence, you need to know that different type of PPC advertisement means different approach needed. Our digital marketing team have deep understanding about various types of PPC advertisement and it’s depending on your business goals.

Search Ads

Search advertising is the most common form of paid search marketing. Search ads appear to prospects who are already looking for your industry or brand offerings online. These pay per click ads are suitable for short sales cycles or one-time campaign promotions.

Display Ads

Display advertising is known for its effectiveness in reaching more than 90 percent of online users. Display advertising maximizes photos and texts to capture the online users’ attention and convince them to take action.

Social Ads

Social media paid ads is the fastest-growing segment of pay per click advertising services and appear on social media platforms. Social media advertising is suitable for brands with an active social media presence and highly-targeted customers.

Remarketing Ads

Remarketing is one of the best ways to reach high-converting customers and double your turnovers. Remarketing ads remind people who have already visited your website to come back and compel them to convert.

Google Shopping Ads

Google Shopping ads appear in a carousel above or beside the main Google search results, allowing prospects to view the products and prices on Google SERPs before they even click on anyone’s website.

In-Stream Ads

In-stream ads are also called YouTube ads. These are pay-per-click ads that appear on YouTube search results, YouTube videos and video partners on Display Network. YouTube ads present your brand in a unique and memorable way.

Gmail Sponsored Promotions (GSP)

GSP is an effective way to generate direct response leads. GSP allows you to reach interested leads right in their inbox. Unlike YouTube ads, GSP has a click-to-call ability that enables prospects to make direct calls to you and convert at any point of your sales funnel.

Local Services Ads

Local service ads follow a pay per lead model. This means you don’t have to pay for clicks that don’t turn into leads. Local services advertising is only applicable to a few markets, including HVAC companies, electricians, plumbers and locksmiths.


Find the Right Strategy or Your Business

The similarity between PPC marketing and SEM is that they are both paid advertising initiatives that take place on search engines and offer real-time analytics. However, while PPC is the largest and most demanding component of SEM, these two strategies are very different.


SEO is an effective way to improve your organic traffic and build brand awareness. SEO is usually quite cost-effective in the long run. While getting your brand reputation may take time and effort, you don’t have to pay for each click as you would with PPC. Constantly appearing in organic search results can help your brand become slowly recognized within the same market.

SEO can provide a steady stream of traffic. And by following basic brand optimization principles (like updating content regularly, incorporating keywords thoughtfully, and more), you can slowly sustain those results for years.


A brand can instantly get in front of relevant users with Google PPC ads while boost your leads and conversions. You won’t see this fast result with SEO to promoting an event or a limited-time offer (in this case it might be a weekly offer or hotel packages). PPC is a win in these cases by providing immediate exposure.

PPC platforms effective targeting lets you place your ads to users based on demographics, interests, and behaviors. This means you can easily show your ads only to certain audience that will benefit you without worrying about spending your money on unbeneficial audiences.

Maximize Your Business Revenue

with our Google PPC Service

How powerful would it be to be at the top of Google whenever potentials in your service region search for your products or services? Being someone’s first choice at the moment that they’re ready to buy is extremely valuable. We can get you there and get you to achieve and exceed your goals in the process.

Throughout the years, our digital marketing tem has deeply mastered what is PPC, how it works effectively for different business and what it entails to ensure online success. If you’re still unsure whether pay per click is the right advertising model for your company, we’re here to help you.

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